Overview

**Registration is Closed**

The Business of Art is a one day event designed to connect entrepreneurial artists with business professionals who can help them navigate the world of business. Through seminars and networking, The Business of Art will assist artists of all disciplines with establishing or enhancing their businesses. This year you can attend 3 breakout sessions, the day’s schedule is:

9 -10am | Check-in & Welcome

10am – 3:30pm | Break Out Sessions

11:30 – 12:30 | Lunch & Panel Discussion

3:30 – 5:00 | Happy Hour & SCORE Mentoring

SCORE provides advice, through educational workshops and personalized free confidential counseling, to those who want to start-up their own business or those who want to develop their existing small business. Attendees will be able to sign up for a one-on-one, 15 minute session with a SCORE Representative on the day of the event.

$35 before January 31st
$50 after January 31st

**Registration is Closed**

Breakout Sessions | 10am, 12:45pm, 2:15pm

 

Artist to Entrepreneur: Starting a Business | Ross Miller | 10am & 2:15pm

Dream of selling your art work, or opening your own dance company, music studio, or art gallery? There are decisions to make in starting a business, particularly in the arts. Learn what the options are before making the decisions.  Then understand the steps to proceed with the required registrations. This includes researching the business name, deciding on the form of ownership, registering with the IRS, the State of Illinois, where to find out about local permits, establishing a bank account and insurance for the business. Starting the business correctly can give an owner peace of mind.

Customers Buy Benefits | Ross Miller | 12:45pm

Every business delivers value to customers. The difficulty is defining the right benefits for the right customers.  This will be an interactive session, so participants will define target customers and the value of the product or service to those customers. Then the participants will learn how to validate both with a process that will accelerate your business.

Facebook Business Pages | Jenna Scifres | 10am  ***CLASS FULL***

Many artists and business owners understand the importance of being on Facebook, but not all utilize their Facebook Business Page to the fullest.  During this session, Jenna Scifres will coach you on increasing exposure, setting up a Call To Action, an overview of Page Admin Tools, and using Facebook to sell your work and/or drive traffic to your selling platform (website, Etsy, etc.).

Start Selling on Etsy | Jenna Scifres | 12:45pm ***CLASS FULL***

Etsy is the world’s most popular eCommerce site for handmade, vintage, and craft supplies.  Jenna Scifres has been making and selling her handmade jewelry on Etsy since 2010 and will be sharing her knowledge of launching an Etsy shop.  During this session, you will learn how to set up a seller profile and shop policies, branding basics within the Etsy platform, and SEO (Search Engine Optimization) techniques to increase traffic to your shop and product listings.

Instagram for Artists | Jenna Scifres | 2:15pm ***CLASS FULL***

Instagram is an image-based social network that is a wonderful fit for visual artists, and its follower engagement rate is higher than any other social media website.  In this session, Jenna Scifres will teach you how to set up an Instagram business profile, planning your visual content strategy, using hashtags to attract your target market, Instagram advertising basics, and tips on boosting engagement with the new 2016 algorithm.

Are you on brand? Authentically branding your passion | Chelsie Tamms | 10am & 2:15pm ***CLASS FULL***

In this session you will learn about the elements that create a brand, how to channel your passion into your brand identity, and how to build an authentic brand for yourself and your business.

Musical Chairs – the reality show: an overview of how to protect your music | John Bathke | 10am

Whether you are a solo musician or part of an organized music group, you need to understand and capitalize on available legal protections while avoiding certain common pitfalls. In this session, we will learn about copyright, trademark, and rights of publicity protections available to musicians. We will also discuss the ABCs of record deals and publishing agreements. Come enjoy both the music of law and the law of music.

Don’t Paint and Drive! An overview of how to protect your artistic works | John Bathke | 2:15pm

After spending countless hours on your artistic creation, make sure you take steps to protect both your creation and your goodwill! In our digital marketplace, artists are able to disseminate their works to a large public using the internet. Danger! Will Robinson Danger! In this seminar, we will learn about copyright protections available for your artwork and trademark protections available for your brand. Come enjoy both the art of law and the law of art.

To Incorporate or Not: The Artist’s Dilemma | John Bathke | 12:45pm

As an artist how do you know when it’s time to form a legal entity? In this seminar we will learn when it is most advantageous to form a corporation, LLC, or other legal entity. We will also discuss the general “how” to forming that entity.

Finding the Edge – The Right Opportunities for You | Erin Buczynski, Heather Braameier, & Jorie Emory | 12:45pm & 2:15pm

Getting accepted- to anything from residencies, grants, fellowships, and exhibition opportunities- starts with finding the right opportunities for who you are as an artist. This panel’s presenters will discuss finding and selecting the opportunities that are most worth your time. In addition, the panel will give their top tips for putting together proposals and dealing with rejection.

Demystifying the Grant Writing Process | Jessica Dillon | 12:45pm

Jessica Dillon, Program Manager from the Community Foundation Central Illinois will share information on the CFCI grant process, discuss available Community Arts Grants and review  some “best practice” tips for grant writing. You will also hear from some successful grant recipients of CFCI Community Arts Grants.

The Art of the Deal: Financing Your Dream | Cesar Suarez | 10am

Creating your work of art is one thing: financing to make or sell it, is another.  At this workshop you will learn how to:

  1. Prepare a proposal that defines your market opportunity and financial need
  2. Develop financing strategies based on your current/projected resources
  3. Learn about available funding sources, from micro-loans to large-scale

The Art of Email Marketing – The Power of the Inbox | Tammy Finch | 12:45pm & 2:15pm

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:

  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

This seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!

Speaker Bios

Zachary Whittenburg, Arts Alliance Illinois – Zachary spent ten years as a professional dancer, choreographer and technique coach with companies including Hubbard Street Dance Chicago, BJM Danse Montréal, Pacific Northwest Ballet and Charlotte Ballet, in addition to freelance work with, among others, Lucky Plush Productions, Same Planet Performance Project and Molly Shanahan / Mad Shak. Dance Editor at Time Out Chicago from 2009–12, Whittenburg has written for numerous print and online publications, contributes regularly to Dance Magazine, is a panelist and guest speaker, and tweets @trailerpilot about contemporary culture and the performing arts. Most recently associate director of marketing and communication at Hubbard Street, he represented the company on the Chicago Dancemakers Forum consortium. He is currently a member of the executive committee for the Chicago Dance History Project and serves on the artistic advisory council for High Concept Laboratories.

Ross Miller – Ross is the Director of the Technology Commercialization Center, part of the Illinois SBDC, at Bradley University. He has worked at the SBDC since 2001.  His primary duties include working with individuals and companies that are going through the patent process and current patent holders that need assistance commercializing their patents. In the past he has assisted entrepreneurs in the process of starting small businesses and established businesses with general business issues.  Ross has presented numerous seminars on topics such as marketing, web site development, and search engine optimization.  Twice a month he holds a free workshop providing information on how to start a business to people in the Peoria area.

Jenna Scifres – Jenna Scifres has been working in the social media management and online marketing field since 2004. She currently acts as a consultant specializing in creative social media campaign planning and long-term online marketing strategies for artists, bands, and small businesses.  Jenna has taught classes on Facebook Pages for Business, Intro to Selling on Etsy, and Advanced Selling on Etsy.  In addition to online marketing, she works full time in a human resources role, teaches violin lessons, and enjoys creating unique handmade jewelry which she sells internationally through her Etsy store: jennascifres.etsy.com.  Jenna’s jewelry has been featured in print publications Green Craft Magazine and Jewelry Affaire Magazine.

Chelsea Tamms – Chelsie Tamms is a local lettering artist, graphic designer, and entrepreneur with a passion for developing beautiful and effective communication design.  Chelsie founded her business, Lettering Works, after graduating from Bradley University in May 2016.

John Bathke – Attorney at Law. John has a Bachelor’s of Music degree from Vanderbilt University and a Juris Doctor from DePaul University College of Law and is licensed to practice law in the State of Illinois, the Seventh Circuit Court of Appeals, and the U.S. District Court in the Central District of Illinois. 

Erin Buczynski, Heather Braameier, & Jorie Emory – Erin is the Director of Galleries, Exhibitions, and Collections at Bradley University. Heather is an Associate Professor of Art at Bradley University. Jorie is the Director of Community Strategies at River Network and an Adjunct Professor of Art at Bradley University.

Stacy Peterson and Jon Neidy – Stacy is a Communication Specialist for the City of Peoria. Jon is the Executive Director at Bradley University’s Smith Career Center.

Jessica Dillon – Jessica is the Program Manager for the Community Foundation Central Illinois.

Cesar Suarez – Cesar Suarez’s practice in the creative arts has been long-standing through his 24 years as a loan administrator, business advisor, grant writer, innovation strategist, entrepreneurship instructor, and dancer.  As the City of Peoria’s Senior Development Specialist, Cesar works in the area of “creative deal-making” and as an artist in “creative dance-making”.  His professional work includes the financing of 25 projects, advising hundreds of businesses, and connecting entrepreneurs to resources.  As a dancer, Cesar has been schooled is ballet, ballroom, improvisational, flamenco dancing, and martial arts; and served as premier ballet dancer for Galena Studios in Des Plaines, IL and was a member of SIU Carbondale’s Dance Troupe.  In addition, Cesar served as the director of the Fire-House Gallery in Milwaukee, WI where he recruited artist for exhibitions and shows.

Tammy Finch – Tammy is a well-known website designer, social media consultant, and Internet columnist with more than 17 years of experience designing business websites and teaching clients to use the Internet as a business tool, and has worked with organizations of all sizes – from multi million dollar medical practices to brand-new start-up companies. She is the founder of Web Tech Services.