Artist to Entrepreneur: Starting a Business | Ross Miller | 10am & 2:15pm
Dream of selling your art work, or opening your own dance company, music studio, or art gallery? There are decisions to make in starting a business, particularly in the arts. Learn what the options are before making the decisions. Then understand the steps to proceed with the required registrations. This includes researching the business name, deciding on the form of ownership, registering with the IRS, the State of Illinois, where to find out about local permits, establishing a bank account and insurance for the business. Starting the business correctly can give an owner peace of mind.
Customers Buy Benefits | Ross Miller | 12:45pm
Every business delivers value to customers. The difficulty is defining the right benefits for the right customers. This will be an interactive session, so participants will define target customers and the value of the product or service to those customers. Then the participants will learn how to validate both with a process that will accelerate your business.
Facebook Business Pages | Jenna Scifres | 10am ***CLASS FULL***
Many artists and business owners understand the importance of being on Facebook, but not all utilize their Facebook Business Page to the fullest. During this session, Jenna Scifres will coach you on increasing exposure, setting up a Call To Action, an overview of Page Admin Tools, and using Facebook to sell your work and/or drive traffic to your selling platform (website, Etsy, etc.).
Start Selling on Etsy | Jenna Scifres | 12:45pm ***CLASS FULL***
Etsy is the world’s most popular eCommerce site for handmade, vintage, and craft supplies. Jenna Scifres has been making and selling her handmade jewelry on Etsy since 2010 and will be sharing her knowledge of launching an Etsy shop. During this session, you will learn how to set up a seller profile and shop policies, branding basics within the Etsy platform, and SEO (Search Engine Optimization) techniques to increase traffic to your shop and product listings.
Instagram for Artists | Jenna Scifres | 2:15pm ***CLASS FULL***
Instagram is an image-based social network that is a wonderful fit for visual artists, and its follower engagement rate is higher than any other social media website. In this session, Jenna Scifres will teach you how to set up an Instagram business profile, planning your visual content strategy, using hashtags to attract your target market, Instagram advertising basics, and tips on boosting engagement with the new 2016 algorithm.
Are you on brand? Authentically branding your passion | Chelsie Tamms | 10am & 2:15pm ***CLASS FULL***
In this session you will learn about the elements that create a brand, how to channel your passion into your brand identity, and how to build an authentic brand for yourself and your business.
Musical Chairs – the reality show: an overview of how to protect your music | John Bathke | 10am
Whether you are a solo musician or part of an organized music group, you need to understand and capitalize on available legal protections while avoiding certain common pitfalls. In this session, we will learn about copyright, trademark, and rights of publicity protections available to musicians. We will also discuss the ABCs of record deals and publishing agreements. Come enjoy both the music of law and the law of music.
Don’t Paint and Drive! An overview of how to protect your artistic works | John Bathke | 2:15pm
After spending countless hours on your artistic creation, make sure you take steps to protect both your creation and your goodwill! In our digital marketplace, artists are able to disseminate their works to a large public using the internet. Danger! Will Robinson Danger! In this seminar, we will learn about copyright protections available for your artwork and trademark protections available for your brand. Come enjoy both the art of law and the law of art.
To Incorporate or Not: The Artist’s Dilemma | John Bathke | 12:45pm
As an artist how do you know when it’s time to form a legal entity? In this seminar we will learn when it is most advantageous to form a corporation, LLC, or other legal entity. We will also discuss the general “how” to forming that entity.
Finding the Edge – The Right Opportunities for You | Erin Buczynski, Heather Braameier, & Jorie Emory | 12:45pm & 2:15pm
Getting accepted- to anything from residencies, grants, fellowships, and exhibition opportunities- starts with finding the right opportunities for who you are as an artist. This panel’s presenters will discuss finding and selecting the opportunities that are most worth your time. In addition, the panel will give their top tips for putting together proposals and dealing with rejection.
Demystifying the Grant Writing Process | Jessica Dillon | 12:45pm
Jessica Dillon, Program Manager from the Community Foundation Central Illinois will share information on the CFCI grant process, discuss available Community Arts Grants and review some “best practice” tips for grant writing. You will also hear from some successful grant recipients of CFCI Community Arts Grants.
The Art of the Deal: Financing Your Dream | Cesar Suarez | 10am
Creating your work of art is one thing: financing to make or sell it, is another. At this workshop you will learn how to:
- Prepare a proposal that defines your market opportunity and financial need
- Develop financing strategies based on your current/projected resources
- Learn about available funding sources, from micro-loans to large-scale
The Art of Email Marketing – The Power of the Inbox | Tammy Finch | 12:45pm & 2:15pm
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
This seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!