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~ 2019 ~

Overview

The Business of Art is a one day event designed to connect entrepreneurial artists with business professionals who can help them navigate the world of business. Through seminars and networking, The Business of Art will assist artists of all disciplines with establishing or enhancing their businesses.

Cost to Attend: $50 (Total value of conference is over $100!)
Student Pricing: Please Contact Us!

Schedule

February 9, 2019

Robert Michel Student Center – Bradley University

8:30am | Check-In, Resource Fair, & Light Breakfast
9:30am | Welcome & Interactive Keynote – “Can YOU Make a Living as an Artist in Central Illinois?”
10:00am | Session I
11:15am | Session II
12:30pm | Lunch, Q&A  Panel – “How I Make a Living as an Artist in Central Illinois”*
1:45pm | Session III
3:00pm | Networking Reception with Cash Bar**

*Panel led by Ross Miller.

**During this time there will be scheduled meetings with SCORE Mentors and a tutorial for individuals who would like to learn how to apply to ArtPop Peoria.

Sessions

Every session is limited to 30 attendees and every Round-Table is limited to 10 attendees. Be sure to register as soon as possible so you get the class you want!

10:00am

Calls, Proposals, & Exhibitions

You’ve made the art, now you need to show it. During this session, we will cover exhibition applications, proposals, and where to look and apply for calls for artists. We will also discuss install etiquette and how to professionally prepare for group and solo exhibitions.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
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Jessica Bingham & Alexander Martin

Co-founders – Project 1612

Authentically Branding Your Passion

In this session you will learn about the elements that create a brand, how to channel your passion into your brand identity, and how to build an authentic brand for yourself and your business.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Chelsie Tamms
Chelsie Tamms

Owner & Artist – Lettering Works

Setting Up An Online Portfolio

Creating a website is easier than ever before. In our time, we’ll go over the options that you have to create a site, choosing a design, and uploading your work to be displayed on your virtual studio on the internet.

Prerequisites: Registrants should be comfortable using basic websites like Amazon, Instagram, Facebook, etc…as we’ll talk about signing up for accounts on various platforms.

Bring with you: N/A

Your Experience Level
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Daniel Hart

Web Designer & WordPress Developer

Maximizing Profitability Through Your Etsy Store

Would you like to see more sales through your existing Etsy Shop? During this session, Jenna Scifres will teach you how to optimize the Etsy search algorithm to get your items found in Etsy search and how to implement Etsy’s new promotional resources such as coupon codes and marketing tools. We will also cover the benefits and how-to’s of providing a great customer experience with customer retention.

Prerequisites: The attendees should already have an Etsy shop set up and be looking to increase their Etsy sales and learn more about promoting their products on Etsy and providing great customer service.

Bring with you: A laptop, tablet, or smartphone with Etsy account login information is not required but would be beneficial during class. Also downloading the “Sell on Etsy” app on tablet or smartphone.

Your Experience Level
Jenna Scifres Photo
Jenna Scifres

Owner, Artist, Business Consultant

The Road to Innovation: Transform Your Ideas into Value!

Do you want to develop the “Midas Touch” of turning your ideas into gold? Learn the art and science of transforming your ideas into marketable value. At this workshop you will learn:
• What Innovation IS and Is Not
• The Three Key Drivers of Innovation
• Five Approaches to Innovation
• Eight Rules of the Road to Innovate
As an artist you can practice innovation to either operate your business better or generate great works of art. Learn to Innovate!

Prerequisites: An open mind and ready heart.

Bring with you: N/A

Your Experience Level
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Cesar Suarez

Senior Development Specialist – City of Peoria

Round-Table: Getting The Gig!

Join Sarah Marie Dillard for a lively and informal discussion including tips and strategies for making a living as a working musician in Central Illinois! Whether you’re looking to increase your income or just to increase your stage time, this round table discussion is meant for you. We’ll be answering questions like “What is one hour of my time worth?” “How important is touring?” “To play covers or to play originals?” “Should I invest more time on Facebook or Instagram?” “How can I diversify my services as a musician to broaden my clientele and increase my monthly revenue?” “How can I set myself apart from the rest for my listeners and my followers? For my business partners?” In this low-pressure round table atmosphere, we’ll take a thorough but fast-paced trip through the basics of music booking and move right along through “Music Marketing 101” with just enough time to discuss some options for diversifying your services that fall a little bit outside the box. The #1 goal of this round table is to fill in all the gaps, so bring questions and take home answers!

Prerequisites: For musicians who are actively seeking out performance opportunities and for aspiring managers and promoters.

Bring with you: Registrants must bring note-taking materials. Registrants encouraged to bring phones with functional Facebook and Instagram accounts but not required.

Your Experience Level
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Sarah Marie Dillard

Singer/Songwriter – Sarah & the Underground

Round-Table: Customer Service & How to Create Repeat Customers

Selling to a repeat customer is less expensive than finding new customers. Here you can ask questions to get specific advise about how to manage customer service and encourage repeat customer purchases. Get practical advise that you can implement into your business quickly.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Ross Miller
Ross Miller

Director for Institute of Innovation & Collaboration – Bradley University

Round-Table: Networking and the Small Business Women

Doris Symonds will share 5 solid tips for networking success for the small business women. Additionally, Doris will be answering your questions about how to successfully build your network and grow your business through relationships.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Doris Symonds
Doris Symonds

Founder & Owner – T.A.L.K.

Round-Table: No Time To Wallow In the Mire: Basic Copyright Issues for Artists & Musicians

Copyright law can be a deep, dark rabbit hole, even for experienced attorneys. In this round-table, Derel Monteith will talk and answer questions about some fundamental aspects of copyright and how they relate to artists and musicians. Come learn more about these “rules of the road,” and bring your questions!

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
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Derel Monteith

Intellectual Property Lawyer – Caterpillar

11:15am

How Artists Can Work With Museums: Gift Shops & Exhibits

Have you ever thought to yourself, “How can I get my art in a museum?” Kate and her colleague Bill Conger, Curator of Collections and Exhibitions at Peoria Riverfront Museum, will present both the curatorial and the earned revenue answers to this important question.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Kate Conger
Kate Schureman & Bill Conger

VP Administration & COO – Peoria Riverfront Museum
Curator of Collections and Exhibitions – Peoria Riverfront Museum

Making the Band: The Essential Role of Management

Have you ever wondered what the Manager of a performance group does? Join Staley Krause, former Manager of the Way Down Wanderers, as she breaks down the day to day tasks and responsibilities of a Manager, and shows how having the right person in this role can impact the overall success and profitability of your group. Additionally, attendees will learn insights on where to find management and tips on how to choose the right person for the job.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Staley
Staley Krause

Creative Director – The Way Down Wanderers

How to Reach More People Online

Your online presence can be the more powerful way to reach people, but many times if feels like no one is paying attention to your website, social media, and email list. In this session, you’ll learn how to maximize those 3 tools—website, social media, & email—in order to drive traffic to your website, gain more social media followers, and grow your email list.

Prerequisites: Need to have an existing website and at least one social media account on Facebook or Instagram. If you don’t have an email list, come willing to start one.

Bring with you: N/A

Your Experience Level
Greg Lynn
Greg Lynn

Owner & Designer – Matador

Artist to Entrepreneur

Dream of selling your art work, or opening your own dance company, music studio, or art gallery? There are decisions to make in starting a business, particularly in the arts. Learn what the options are before making the decisions. Then understand the steps to proceed with the required registrations. This includes researching the business name, deciding on the form of ownership, registering with the IRS, the State of Illinois, where to find out about local permits, establishing a bank account and insurance for the business. Starting the business correctly can give an owner peace of mind.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Presenter: Kevin Evans - Director Of Illinois Small Business Development Center, Bradley University
Kevin Evans

Director of Illinois Small Business Development Center – Bradley University

Start Selling On-Line: Your First Step to E-Commerce

This session is designed for artists with no previous experience selling on-line. Jenna will give an overview of e-commerce platforms Shopify, Handmade at Amazon, and Etsy and walk you through the basic steps of setting-up your page and starting to sell.

Prerequisites: Attendees should possess basic computer skills as well as an active email account, and should have a product ready to sell (art work, CD, jewelry, etc.)

Bring with you: A smartphone or other similar device is helpful but not necessary.

Your Experience Level
Jenna Scifres Photo
Jenna Scifries

Owner, Artist, Business Consultant

Round-Table: Leveraging Instagram for your Artwork

This round-table will explore utilizing Instagram to increase exposure to your creative projects. Chelsie’s 100 Days of Peoria Instagram account featured daily lettering and illustrations of businesses, local attractions, events, and more and ultimately grew into a printed book funded by Kickstarter and commissioned work.

Prerequisites: Registrants should have accounts already in place for social media, know how to post content, and be familiar with the basic features of Instagram. This round-table is geared toward creative strategy for posting on and utilizing Instagram.

Bring with you: Registrants should have a laptop, tablet, or smart phone with their account logged in before the round-table begins. It is possible to take the workshop without an account present, but time will not be dedicated to covering the basics of Instagram posting and features.

Your Experience Level
Chelsie Tamms
Chelsie Tamms

Owner & Artist – Lettering Works

Round-Table: Connecting with Museums

Kristan McKinsey, who retired in 2016 from a 32-year career as a museum curator, will discuss how to connect with museum curators to get your artwork into museum exhibitions and collections. Bring all of your questions regarding museums.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Kristan Mckinsey
Kristan McKinsey

Director – Illinois Women Artists Project

Round-Table: Growing “The List”- Advanced E-Marketing

Bring your Advanced E-Marketing Questions to this Round-Table Session with Tammy Finch. This Round-Table is designed for artist-entrepreneurs who already use e-mail marketing. Discussion points will include strategies on how to grow your list, improve your open-rate, and more.

Prerequisites: Already using Email Marketing and want to know tips and tricks for getting email opened.

Bring with you: N/A

Your Experience Level
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Tammy Finch

Founder & CEO – Web Services, Inc.

1:45pm

Self-Publish Your Book for Fun and Profit

Learn how to self-publish your book, from e-book to print options. This seminar will cover all the steps and the several different options you have for self-publishing. In addition, marketing strategies will be discussed, along with the reality of what it can cost and the profits you can make. The session will conclude with a Q & A on anything you’d like to know regarding writing and publishing.

Prerequisites: Ideal for participants working on any kind of manuscript they wish to publish, or for those with future goals of self-publishing.

Bring with you: Laptop or notebook, but it is not required

Your Experience Level
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Joe Chianakas

Author & Professor of Communication – Illinois Central College

Building the Band: Q&A with The Way Down Wanderers

Lead Singer-Songwriters of the Way Down Wanderers (and native Peorians), Austin (Mandolin and Fiddle) and Colin (Guitar and Keys) will be on hand for a Q&A Session facilitated by Staley Krause. Often referred to by fans as one of the hardest-working, hardest-touring bands on the circuit today – this Q&A Session will explore how the band was formed, what life on the road is really like, and what type of work goes into being a part of a successful band (both on and off the stage).

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Wanderers
Austin Thompson & Colin Krause

Band Members – The Way Down Wanderers

How to Run a Studio Shop

Retail merchandising is difficult. Where to place items, how to lay out the store, what products to offer, and when to rotate inventory are all questions retailers struggle with consistently. Artist studios that are open to the public should be considered retail stores as well. This session will help you understand the practices of successful retailers. Get a better understanding of how to present your products to your customers to get a better result at the cash register. Explore ways to turn art lovers into art buyers.

Prerequisites: Currently running a studio shop, selling products online and want to lease retail space, or have previous retail experience.

Bring with you: N/A

Your Experience Level
Ross Miller
Ross Miller

Director for Institute of Innovation & Collaboration – Bradley University

Email Marketing for Beginners – Just the Basics!

This powerful seminar will cover the basic steps on how to start email marketing for your arts business including: starting a list, creating content, customizing mobile friendly templates that match your brand, getting your emails opened and tracking results. The session will also include a brief overview of available email marketing platforms and pricing options.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
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Tammy Finch

Founder & CEO – Web Services, Inc.

Demystifying Managing Your Art Business

This is a higher thought level workshop for Artist to help them better understand how they should consider the business of Art from a strategic perspective.

Prerequisites: Artists who are currently creating works and seeking to develop strategies around distribution and other key activities from a strategic perspective.

Bring with you: Laptop, Smartphone- any tools that will allow you to show works for discussion purposes.

Your Experience Level
Presenter: Kevin Evans - Director Of Illinois Small Business Development Center, Bradley University
Kevin Evans

Director of Illinois Small Business Development Center – Bradley University

Round-Table: Insurance Options for the Self Employed Artist

This round-table will walk you through a variety of health benefit options available to the small and independent business owner beyond the traditional benefit plans. It will cover the following: Defined Benefit Plans as a vehicle to provide benefits; Alternative Funding; Telehealth Plans (Healthiest You); Defined Contributions.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
Larry Wood
Larry Wood

Regional Marketing Director – Companion Life

Round-Table: Advanced E-Commerce, Ask Me Your Questions

Jenna Scifres answers YOUR e-commerce questions. Discussion points will include maximizing sales through Shopify, Etsy, Handmade at Amazon, and more! This is designed for attendees who are already using an e-commerce platform to sell their work.

Prerequisites: Registrants should already have an e-commerce shop to sell their work online or be in the beginning stages of setting up an online store.

Bring with you: A smartphone or other similar device is helpful but not necessary.

Your Experience Level
Jenna Scifres Photo
Jenna Scifres

Owner, Artist, Business Consultant

This program is partially supported by a grant from the Illinois Arts Council Agency