Overview

The Business of Art is a one day event designed to connect entrepreneurial artists with business professionals who can help them navigate the world of business. Through seminars and networking, The Business of Art will assist artists of all disciplines with establishing or enhancing their businesses.

$35 before January 19th
$50 after January 19th

**Registration is Closed**

Schedule

February 10, 2018

8:30am | Check-In, Resource Fair, & Light Breakfast
9:30am | Welcome, Keynote: Bill Conger, Curator of Collections and Exhibitions at Peoria Riverfront Museum
10:00am | Session I
11:15am | Lunch, Live Q&A with panel of Entrepreneurial Artists*
12:30pm | Session II
2:00pm | Session III
3:30pm | Networking & Light Hors d’oeuvres**

*Panel led by Ross Miller. Panelists include: Liz Barnes (Ear in the Envelope,)  and Jeremie Draper (J Draper Glass)

**During this time there will be scheduled meetings with SCORE Mentors and a tutorial for individuals who would like to learn how to apply to ArtPop Peoria.

Sessions

10:00am

Artist to Entrepreneur: Starting a Business

Dream of selling your art work, or opening your own dance company, music studio, or art gallery? There are decisions to make in starting a business, particularly in the arts. Learn what the options are before making the decisions. Then understand the steps to proceed with the required registrations. This includes researching the business name, deciding on the form of ownership, registering with the IRS, the State of Illinois, where to find out about local permits, establishing a bank account and insurance for the business. Starting the business correctly can give an owner peace of mind.

Presenter: Kevin Evans - Director Of Illinois Small Business Development Center, Bradley University
Kevin Evans - Director of Illinois Small Business Development Center, Bradley University
Your Experience Level
How to Run a Studio Shop

Retail merchandising is difficult. Where to place items, how to lay out the store, what products to offer, and when to rotate inventory are all questions retailers struggle with consistently. Artist studios that are open to the public should be considered retail stores as well. This session will help you understand the practices of successful retailers. Get a better understanding of how to present your products to your customers to get a better result at the cash register. Explore ways to turn art lovers into buyers.

Prerequisite: Currently running a studio shop, selling products online and want to lease retail space, or have previous retail experience.

Ross Miller
Ross Miller - Director for Institute of Innovation and Collaboration, Bradley University
Your Experience Level
Maximizing Profitability Through Etsy

Do you already have an Etsy shop but are having trouble getting sales? During this session, Jenna Scifres will teach you how to optimize the Etsy search algorithm to get your items found in Etsy search and how to implement Etsy’s new promotional resources such as coupon codes and marketing tools. We will also cover the benefits and how-to’s of providing a great customer experience with customer retention.

Prerequisite: The attendees should already have an Etsy shop set up and be looking to increase their Etsy sales and learn more about promoting their products on Etsy and providing great customer service.

Jenna Scifres Photo
Jenna Scifres - Owner, Artist, Business Consultant
Your Experience Level
The Art of Financing Your Dream

Creating your work of art is one thing: financing to make or sell it, is another. At this workshop you will learn how to:

  • Prepare a proposal that defines your market opportunity and financial need.
  • Develop financing strategies based on your current/projected resources.
  • Learn about available funding sources, from micro-loans to large-scale.
Suarez
Cesar Suarez - Senior Development Specialist, City of Peoria
Your Experience Level
Leveraging Instagram for your Artwork: 100 Days of Peoria Case Study

This session will explore the basics of Instagram and teach how to utilize the social media platform to increase exposure to your creative projects. The 100 Days of Peoria Instagram account featured daily lettering and illustrations of businesses, local attractions, events, and more and ultimately grew into a printed book funded by Kickstarter.

Chelsie Tamms
Chelsie Tamms - Owner & Artist, Lettering Works
Your Experience Level
ROUND-TABLE: Networking and the Small Business Women

Doris Symonds will share 5 solid tips for networking success for the small business women. Additionally, Doris will be answering your questions about how to successfully build your network and grow your business through relationships. There’s a limit of 10 attendees for this round-table.

Doris Symonds
Doris Symonds - Founder & Owner, T.A.L.K
Your Experience Level
ROUND-TABLE: Copyright Me! So Simple Yet So Hard

At this round table, John will answer questions about the “simple” process of registering your copyright. Applicable for all art disciplines. Come one, and come all! Sign-up early – there is a limit to 10 attendees for this round-table.

Bathke
John Bathke - Attorney at Law
Your Experience Level

12:30pm

Virtual Assistance

Here you will learn how to contract administrative services so that you have more time to focus on your art . You will learn the scope of services that can be delegated to an assistant; the difference between delegation and abdication; and the value of having an additional team member dedicated to executing the business side of your art.

Jannise Bush
Jannise Bush - Administrative Services Consultant
Your Experience Level
E-Commerce 101: How Do I Get Started Selling On-Line
**This class is FULL**

Learn the basics of selling your artistic products or services online. Jenna Scifres will go through an overview of selling on Etsy, Handmade at Amazon, and Shopify as well as utilizing EventBright for classes or event registrations. You will learn the pros and cons of each selling platform and leave with a plan for starting your own e-commerce presence

Prerequisite: We recommend familiarity with accepting credit card payments and/or using PayPal, but you do not need any prior E-Commerce or website building experience.

Jenna Scifres Photo
Jenna Scifres - Owner, Artist, Business Consultant
Your Experience Level
Etsy Time to Know Your Rights: Understanding your Rights and Etsy’s Legal Framework

During this presentation, you will learn about Etsy’s terms and conditions. You will also learn about the intellectual property rights you may or may not have in your brand and the items you sell. Specifically, you will learn how to protect your trademark and copyrights through Etsy’s “take down” procedure.

Prerequisite: Attendees should have working knowledge of Etsy.

Bathke
John Bathke - Attorney at Law
Your Experience Level
The Art of Email Marketing: The Power of the Inbox

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing: Grow a healthy list, Create great content, Customize a beautiful, mobile-friendly template that matches your brand, How to get your emails opened, Tracking your results. This session will also cover different email marketing programs and pricing options.

Tammy Finch
Tammy Finch - Founder & C.E.O.; Web Service, Inc.
Your Experience Level
Connecting with Museums
**This class is FULL**

Kristan McKinsey, who retired in 2016 from a 32-year career as a museum curator, will discuss how to connect with museum curators to get your artwork into museum exhibitions and collections, as well as into museum retail stores.

Kristan Mckinsey
Kristan McKinsey - Director, Illinois Women Artists Project
Your Experience Level

2:00pm

Demystifying Managing Your Art Business

This Workshop will walk you through a sequential process of establishing your Art Business as a Legal Entity. It will focus on the thought process behind the operational steps that need to be taken, including: Naming, Choosing a legal Structure, Licensing/Permits, Obtaining Tax ID#, Banking, Insurance, Record Keeping, and finding help.

Presenter: Kevin Evans - Director Of Illinois Small Business Development Center, Bradley University
Kevin Evans - Director of Illinois Small Business Development Center, Bradley University
Your Experience Level
Insurance Options for the Self Employed Artist

This workshop will walk you through a variety of benefit options available to the small and independent business owner beyond the traditional benefit plans. It will cover the following: Defined Benefit Plans as a vehicle to provide benefits; Alternative Funding; Telehealth Plans (Healthiest You); Defined Contributions.

ArtsPartners Of Central Illinois
Matt Maris - Rogers Benefit Group, Larry Wood Companion Life
Your Experience Level
Websites and Digital Presence for Artists
**This class is FULL**

Discover the best free and paid resources for creating a website and other digital marketing tools. Learn best practices for artists to market themselves online and spread their reach.

Prerequisites: Attendees should be comfortable using social media websites and apps.

Greg Lynn
Greg Lynn - Owner, Matador
Your Experience Level
Authentically Branding Your Passion
**This class is FULL**

In this session you will learn about the elements that create a brand, how to channel your passion into your brand identity, and how to build an authentic brand for yourself and your business.

Chelsie Tamms
Chelsie Tamms - Owner & Artist, Lettering Works
Your Experience Level
ROUND-TABLE: Ask Me Your Questions About Running A Business

Advanced discussion about starting or running a business. Area resources, defining a target market, unique promotion ideas, understanding cross promotion, and much more. Ross Miller has 17 years of business advising experience. There’s a limit of 10 attendees for this round-table.

Ross Miller
Ross Miller - Director for Institute of Innovation and Collaboration, Bradley University
Your Experience Level
ROUND-TABLE: Ask Me Your Questions About E-Commerce

Join Jenna Scifres in a Question and Answer session to find out her tips and tricks with selling online and get your E-Commerce questions answered. There’s a limit of 10 attendees for the Round-table Q&A.

Jenna Scifres Photo
Jenna Scifres - Owner, Artist, Business Consultant
Your Experience Level

Special Thanks To